1. Get a product or hire someone for a service and brag about it to your friends.
2. Go to the copy center, print stickers, stick them on and call it a brand.
3. Print down a document you found on google remotely related to your product and call that your manual.
4. Realize that you payed five times as much and have no idea where the money went.
5. Open an Instagram account and beg for followers and likes.

1. Sit down and analyze every aspect of your product or service.
2. Connect you with the right people when it comes to any outsourcing needs.
3. Organize the in’s and out’s starting from logistics all the way to training the sales people.
4. Give it an identity that presents it well enough.
5. Develop systematic methods for guiding all the processes involved in getting the product into the market.

1. Bang your head against a wall trying to come up with a name and consult everyone you know.
2. Give up and open google translate. Try the fancy French or Spanish.
3. Figure out that most of your friends can’t even pronounce it. Start over.
4. Add colors, numbers, “-licious” “and more” or “and beyond” to the name.
5. Realize that the hideous name you just came up with is already taken.

1. Know that naming your business or product line may be harder than naming your own kid.
2. Examine your product, product line or service very carefully.
3. Use the hundreds of hours of frustration we spent coming up with different names along the years as reference.
4. Spend days of brainstorming and research to come up with appropriate names.
5. Come up with three different names on which you get to choose one.

1. Open powerpoint.
2. Drag and drop whatever you can find on google about what you’re trying to present.
3. Try it out on friends and realize it doesn’t even make sense.
4. Make tens of phone calls trying to find “wasta” and hope your connections alone will impress.
5. Cross your fingers.

1. Stare at your product or service in a manner that can get a little weird.
2. Figure out what you’re trying to say and collect all the data required.
3. Simplify the content to be clear enough for an 8 year old.
4. Present you, your brand, product or service in a way that delivers exactly what you’re willing to achieve.
5. Give you the right to brag.